one last blog post on video marketing

http://www.allformp3.com/dvd-faqs/410.htm answers the question: What are .IFO, .VOB, and .AOB file types and how may I convert them? (.bup, .ifo, and .vob are file extensions I see in a "VIDEO_TS" folder when I open a DVD that was burned for me on my PC) I used this tool to make this video clip:

While I am making a blog posting on video clips, did I mention that I saw Jeremy Vest present on video marketing at SEO Austin this week? What follows goes with three other blog postings I've made here, here, and here.

• Use YouTube annotations to have content pop up during a video clip or have buttons link to other things. Jeremy Vest will end a video clips with images of three other related video clips and make the images buttons by overlaying invisible annotation buttons upon a video still. This has proved to be a successful tactic for him.
• The Facebook Like button is slowly being removed from YouTube (it is already gone in some states) and is being replaced with a +1 link. Even if Google+ is worthless for social media, it is going to be important for SEO and you are going to have to play the Google+ game.
• If you find you are doing well in keywords which are not relevant to your content, do not think this is a blessing in disguise. It is not. Try to get rid of the irrelevant keyword traffic. It will sabotage you in terms of the time a visitor actually spends at your landing pages.
• YouTube gets nearly five billion hits a day and holds 90% of the market in terms of people watching online video clips. Try to focus primarily on YouTube instead of other video services the same way you should focus on trying to do will in SEO terms at Google in lieu of Bing.
• The title at a YouTube clip is the most important thing in terms of SEO. Make a landing page for your video clip at your site and make the H1 tag on the page the same as that of the video clip title. Make a title an actual sentence and not just keywords.
• Promoted Video is a pay-per-click video service like Google AdWords, but the space is not yet flooded so one may still play here cheaply. Jeremy Vest asserted that one one hundredth of the budget he spends on AdWords holds the same clout, in terms of conversion success, at Promoted Video. One may localize who sees Promoted Video stuff so there are not clicks from inappropriate locales.
• Create a video sitemap and submit it to Google. This returns SEO results the same week.
• YouTube now has video analytics akin to Google Analytics. You will notice that videos die quickly unless you keep them alive. (advertise with social media) Annotations get their own metrics. example: how often one clicks on a button driven by an annotation
• In YouTube Analytics you will see an interesting metric called Engagement. Jeremy suggests this is likely based on retention and how often viewers clicks away at any one point of a video clip. An engagement timeline will parallel the timeline for a video clip and go up when users are more engaged. Using this information, Jeremy often cuts pieces of a video clip, usually the intro, which hold low engagement rates in the name of optimizing them for viewer interest.
• Try to avoid putting multiple video clips on one landing page as crazyegg.com heat maps show this confuses the eye. (Jeremy has said he has had multiple clips on one page at pages specifically designed for sort of a video clip library/inventory guide.) A lot of stuff going on lessens click-through rates. I once saw Tim Ash speak at SEO Austin on landing pages and he echoed this notion.
• It is good to put video clips at other services such as vimeo.com and to have the secondary copies (those not at YouTube) link to the landing page you will make for a YouTube movie. Change up descriptions slightly for the clips at other services to cast a wider net in terms of keyword optimization. Google is not presently seeing this trick as duplicate content. This hack is presently beneficial.
• Put links to all video clips at Google+
• Avoid long video clips or at least break them up into numerous smaller, sequential-to-digest clips.
• lynda.com is a good resource for software training videos while kelbytraining.com is a good resource for photography training while reelseo.com is a good SEO resource and there might be stuff worth seeing at geekbeat.tv too
• The new Final Cut Pro and a tool called Pluralize allow one to sync audio recorded independent of a video clip empowering audio to be recorded perhaps by devices that do audio well such as independent microphones.
• Pinterest presently has predominately female audience. Consider this when thinking of encorporating it.

 
Yay Marketing!