Beginning Video Marketing Braindump (good morning)

Here I am beginning my notes from seeing Jeremy Vest speak last night.

• Here I am beginning my notes from seeing Jeremy Vest speak last night.
• A woman named Julia at our table suggested that a video clip should not be more than two minutes long in the name of the attention span deficit of web users and that a 1:59 minute video clip was superior to a two minute video clip in much the same way that a $1.99 is superior to $2 psychologically.
• It is OK to tease of content coming, but do not have an intro for the sake of having an intro as you will lose the audience.
• Take out all fluff.
• Do not feel you have to have phenomenal content. Much of what is watched on YouTube is silly cat videos. The one place that you can sink yourself is with bad lighting and audio, but get these two things right and you are in good shape in spite of, perhaps, a low budget. See: dollarshaveclub.com
• Do not focus on View metrics. They are unimportant.
• Try to record audio externally. There is a way to do this for an iPhone4 and an iPhone4 is a perfectly good camera for making web content.
• Use LED lights. They may be had for under $300 at Amazon and bhphotovideo.com
• Editing should be trimming out video and cuts from one scene to another. It should not mean a bunch of transitions and effects. Do not have a bunch of transitions and effects, just simple cuts.
• You need an editor that produces H.264/MPEG-4, but otherwise you can keep it simple in terms of an editing tool. Final Cut Express and Adobe Premiere are overkill. Jeremy mentioned something called "Hi Movie" for the Mac which he thought was good. I can't find this item by Googling it however so I likely have the name wrong.
• More soon...