I thought of flip phones in the night.

Jitterbug is some sort of flip phone that has a target demographic of old people. It has big buttons for the old people which is kinda condescending. Think of that stereotypical comic old man's voice saying "I like big buttons. They make me feel safe." and you'll understand the marketing. I think you can still get these. Everyone remember Alltel and their TV commercials from ten years ago that said "Come and get your love!"? Flip phones were legit ten years back. The iPhone hasn't been around for ten years yet.