These are some tags you can put in your web site that will make a link shared over Facebook make a little more sense to Facebook and people viewing Facebook. A post with a video clip may just show the video clip as if embedded right there in Facebook for example and there are other could-be dressups along these lines, etc. See: https://developers.facebook.com/docs/sharing/webmasters and https://developers.facebook.com/docs/sharing/opengraph/using-objects/
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