Saturday, December 19, 2015

Amazon now asks me what card-on-file I want to use.

...instead of assuming. While I like this, this does add another step to check out and thus another opportunity for a sale to drop off. It kind of surprised me given what I learned here, and yet... I like it! There was also a page in the checkout wizard that was just an ad for an upsell that I clicked through and this too surprised me. That change has to be a negative however. I can see how you can argue a case for reminding someone to explicitly pick the card with which to pay, but bombarding people with ads is another thing.

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