If you buy enough gift cards from a vendor in bulk odds are you can eventually get a price below the face value of the card if you are just buying enough. Tango Card has an interesting API for buying digital cards and assigning them on to others. You pay them face value and they do enough business to get a discount and thus not all of the money you give them gets passed along to the parties issuing the cards. This is how they make money. For average Joe developer trying to work with an API this is a good way to go as most other forums insist upon only indulging those who would buy in bulk brushing aside the business from small fish.
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